You’ve earned your seat at the table.
But senior leadership brings pressure most people never see.
You’re expected to perform, represent, and deliver — fast.
And without real support, doubt and second-guessing can creep in.
You don’t have to figure this out alone.
The only behavior-first coaching approach powered by The BAG We Carry™ — designed for new Latina & Latino senior leaders
Lead with Clarity
Make confident decisions and communicate with purpose.
Influence with Integrity
Earn trust, align your team, and move your mission forward — without losing who you are.
Belong Boldly
Show up fully — grounded, capable, and certain of your place at the table.
Most leadership programs teach skills.
But skills alone don’t help you lead with clarity, influence, or purpose.
My coaching is powered by The BAG We Carry™ — the Beliefs, Assumptions, and Guardians that quietly shape how you show up.
When you learn to unpack your BAG, you:
Understand the internal stories guiding your decisions.
Release patterns that keep you playing small.
Lead from a grounded, authentic place.
This isn’t theory.
It’s practical, behavior-first coaching that creates lasting change.
Hi, I’m Raúl T. Pereyra (RTP).
I know what it feels like to step into senior leadership looking confident on the outside while navigating pressure, expectations, and doubt on the inside.
For more than 25 years, I’ve helped leaders grow into effective, authentic leaders who build trust, communicate with purpose, and make meaningful impact.
I’m here to help you unpack your BAG so you can lead with clarity, influence with integrity, and belong boldly. Without losing who you are.
“Thanks to Raúl, I’ve reached a major milestone in my growth and confidence as a CEO. The biggest shift was learning to make space for who I’m becoming, and that’s been truly transformative.”
CEO, Chreshendo
“Raúl helped us increase our organization’s capacity by helping me lead with more confidence. He helped me see what was holding me back — he’s truly a master at his craft!”
CEO, Center for Supportive Communities
“Raúl shifted our professional development from one-off sessions to a values-driven strategy. He helped me lead with confidence — his approach has profoundly changed how I show up as a leader.”
People Relations Director, UFW Foundation
“At first, I wasn’t sure how Raúl could help me become a better leader. But once I started practicing the coaching techniques he teaches, I was amazed at how well they worked. He gave me the motivation to keep growing and the confidence to lead.”
Employee Relations Specialist & Owner
Join the Challenge.
Unpack Your BAG.
Lead with Clarity + Impact.
Carry it another year, and the weight only grows.
You hesitate.
You second-guess.
Decisions get harder.
Impact stays smaller than it could be.
The mission you care about never reaches its full potential.
Imagine stepping into rooms as the leader you’re meant to be. Grounded, trusted, and ready to make a difference.
Confidence.
Clarity.
Presence.
Impact.
That’s the transformation waiting for you.