Coaching for Latina & Latino Leaders

Grow into a confident, effective leader your team can trust

Most programs pile on skills.

But leadership isn’t just about what you know.
It’s about how you show up.

I help Latina and Latino leaders shift the inner patterns and everyday behaviors shaping their leadership—so they can lead with clarity, influence, and confidence.

The Problem With Most Coaching

Most leadership programs add:

  • More credentials

  • More check-the-box training

  • More information

But information alone doesn’t help you:

  • Lead more effectively

  • Build trust

  • Influence others

  • Feel confident in your role

Leadership asks more of you.

And skills alone aren’t enough.

My Approach: Behavior-First Coaching™

Many leaders—especially Latino leaders—step into bigger roles without a roadmap.

You look accomplished on the outside, while navigating pressure, expectations, and doubt on the inside.

That’s why I created The BAG We Carry™—a simple, practical framework for unpacking the Beliefs, Assumptions, and Guardians—protective patterns like the inner critic that quietly shape how you lead.

When you unpack your BAG, you begin to:

  • Lead with clarity

  • Influence with integrity

  • Belong boldly

This is the inner work that fuels lasting, outer change.

Your First Step

Every leader reaches a point where more skills won’t move the needle.

Real growth begins when you stop pushing harder—and start leading from a grounded, authentic place.

That’s the work we do together.

And the way we begin is simple:

Join the Free 5-Day Effective Leadership Challenge.

In just 30 minutes a day, you’ll:

  • Identify the belief or assumption holding you back

  • Learn a practical way to move past it

  • Walk away with clarity and a simple path forward

This is where self-trust is built.

And where transformation begins.

What Leaders Are Saying

"Thanks to Raúl, I just hit my milestone in growth and confidence as a CEO, and it was impactful!"

- Parisa P., CEO, Creshendo

"Raúl helped me reframe my experiences, quiet my inner critic, and lead with more confidence."

- Jonathan A., PhD., UFW Foundation

Your Next Step

You don’t need more credentials.
You don’t need more strategies.

You need coaching that helps you trust yourself—and lead from that place.

Take your first step:

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