Coaching for New Latina & Latino Senior Leaders

Grow into the effective, confident leader your team deserves

Most programs pile on skills.

I help new senior leaders shift the behaviors and inner patterns that shape how they show up. So they can lead with clarity, influence, and belonging.

The Problem With Most Coaching

Most leadership programs add:

  • More credentials.

  • More check-the-box training.

  • More information.

But information alone doesn’t help you:

  • Lead more effectively.

  • Build trust.

  • Influence others.

  • Or feel like you belong.

Senior leadership asks more of you.

And skills alone aren’t enough.

My Approach: Behavior-First Coaching™

For many of us, especially as Latinos, we step into bigger roles without a roadmap.

We look accomplished on the outside — while navigating pressure, expectations, and uncertainty on the inside.

That’s why I created The BAG We Carry™. A simple, powerful framework to unpack the Beliefs, Assumptions, and Guardians (like the inner critic) that quietly shape your leadership.

When you learn to unpack your BAG, you:

  • Lead with clarity.

  • Influence with integrity.

  • Belong boldly.

This is the inner work that fuels lasting, outer change.

Your First Step

Every new senior leader reaches a point where more skills won’t move the needle.

The real growth begins when you look inward, and start leading from a grounded, authentic place.

That’s the work we do together.

And the way we begin is simple:

Join the Free 5-Day Effective Leadership Challenge.

In just 30 minutes a day, you’ll:

  1. Identify the belief or assumption holding you back.

  2. Learn a practical way to move past it.

  3. Walk away with clarity and a simple path forward.

This is where trust is built. And where transformation begins.

What Leaders Are Saying

"Thanks to Raúl, I just hit my milestone in growth and confidence as a CEO, and it was impactful!"

- Parisa P., CEO, Creshendo

"Raúl helped me reframe my experiences, quiet my inner critic, and lead with more confidence."

- Jonathan A., PhD., UFW Foundation

Your Next Step

You don’t need more credentials or more skills.

You need coaching that transforms how you lead, from the inside out.

Take your first step:

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